 It’s a wide scale project concerning the launching brands of economy class. The supervising for evaluating lifestyle and developing of consumption patterns became the reason for ACCOR Company to re-examine the conception of economy brands. The expectations of clients have change cardinally for the last few years. The vertical brand segmentation from the economy to luxury in past. Nowadays every economy brand must create its own unique style offering all services for reasonable prices. In order to maintain this tendency of consumers, ACCOR Company decided to rebrand the product and services of economy-budget in the hotels’ chain. Viz, IBIS becomes the mega-brand, including 3 trends:
The launching of this project will begin from the end of 2011 and will continue during the 2012. At the end, the economy class ibis hotels will be the pattern of non-luxury hotels, which take into account all trends of hospitality and coincide to expectations of future consumers. |
Information may be changed or updated by the hotel without prior notice.